New Delhi – The wedding industry has had a turbulent year in 2021, but like any other industry, it is struggling to reduce its scale of operations and adjust to the new normal.
WedMeGood, a popular wedding planning platform and app, researched the evolution of the wedding industry in 2021, surveying over 3,000 users and vendors and analyzing over 120,000 data points in the app. The scale of marriages, the effects of Covid-19 on marriage business and changing trends were the top three categories.
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Mehak Sagar, co-founder of WedMeGood, shares, “2021 has been a tumultuous year for the wedding industry, and while it has been resilient, there have been underlying changes in guest counts and Whether these changes are temporary or the norm in the future remains to be seen, but 2022 is the year the industry looks forward to, covering lost ground.
Key points taken from the report:
The dynamic scale of marriages in 2021:
While 82% of users proceeded with their weddings, 18% postponed their weddings to 2021. Only 42% of those who proceeded said they had arranged a wedding for more than 200 people, 32% said they had organized a wedding for 100 people. people, and others said they had smaller weddings with over 100 guests. The subsequent effect on wedding budgets can also be seen, with 32% saying they spent less than they originally planned on a wedding.
Effects of COVID-19 on wedding businesses:
The paradigm shift in how businesses in the wedding industry operate. It was determined that over 80% of suppliers agreed with a loss of approximately 30% of business, with only a minority disagreeing. However, for most categories, ticket sizes have only been reduced by 10-20%, implying that the number of weddings itself has been reduced. Locations and decor seem to be the most influenced.
A digital influx in the wedding industry:
According to the report, due to a lack of physical interaction with wedding vendors and other security constraints, digital adoption in the industry is also on the rise. 54% of couples booked sellers through apps, social media, etc., excluding venues, where 70% of couples booked theirs offline. There is a significant increase in the number of couples sending e-invitations, with up to 90% saying they sent an e-invitation (some with physical cards, some without) instead of just sending traditional invitations as a cost-effective way to spread the word!
Booking safe and vaccinated vendors, increased demand for outdoor wedding venues versus indoor venues, and focusing on personalization and the wedding experience for guests despite a smaller guest list are a few trends we have noticed.