An attentive fashion brand rooted in artisanal excellence

New Delhi – MoonRay is a modern luxury brand steeped in responsible craftsmanship and fashion, selected for an ever-changing community.

It’s an eclectic, free-spirited and conscious fashion line that speaks the language of art, innovation and compassion to share joy and foster change. A Pret-a-Porter clothing line, handcrafted vegan leather shoes and bags, and limited edition 22k gold-plated jewelry are all part of the collection. A select range of exquisitely handcrafted and made-to-order outfits complete the offering.

The brand is an expression that combines Avantika and Karishma Swali’s love for design and craftsmanship with their passion for inclusiveness. It was founded in 2021. “We love to push the boundaries to produce useful fashion for an ever-changing community, letting love be our guide to grow ethically. “

“To us, the name MoonRay represents pure and powerful feminine energy – creative, compassionate and connected energy,” said Karishma Swali – Co-Founder – MoonRay.

The best materials are sourced, taking into account their environmental impact: organic cotton and GOTS certified jersey, “Forest Stewardship Council” certified viscose, indigo-dyed denim, crochet made from recycled yarns, a recovery series made from From industry waste fabrics and accessories created with vegan and vegetable leather are just a few of the key elements of the first collection. Each piece is meticulously crafted by a community of master craftsmen as well as craftswomen graduates of Chanakya School of Craft (Mumbai), all of whom contribute to its philosophy of cultural sustainability by preserving exemplary master craftsmen and supporting their innovation.

Traditional handcrafted shapes, including macrame, crochet, appliqués, hand paint, and tie-dye, have been incorporated into the designs to provide a unique contemporary aesthetic embracing handcrafted quality.

“We are happy to share that 50% of our profits will always be invested in children’s education and animal welfare through our registered non-profit, ACE, and many other non-profit organizations. inspiring profit, ”adds Karishma.

Chanakya has been perfected through decades of experience in the world of luxury and tailoring, special attention to perfection and excellence in quality.

In 2017, the company established the Chanakya School of Craft, a non-profit organization dedicated to teaching the art of hand embroidery to women in disadvantaged communities through a comprehensive certificate program. Since then, hundreds of women have been successfully educated, enabling them to pursue their own unique and independent future. (IANS)