Beauty influencers you need to know

OLIVIA SARKA

New Delhi- Beauty influencers are gaining traction in the world of social media. Fans love to see their posts and videos to learn new makeup, hair, and product tips. Many influencers have launched beauty brands following their online success.

Huda Kattan (subscribers: 50 million)

Kattan is an Iraqi-American entrepreneur and makeup artist best known for her brand Huda Beauty, which she co-founded with her sisters Mona and Alya. She shares beauty tips and product information on her Instagram page. These products, according to her bio, have not been tested on animals.

Nikkie de Jager (subscribers: 15.4 million)

The Dutch makeup artist, who came out as transgender in January 2020, is one of the most well-known beauty influencers. Her makeup tutorials on YouTube, where she started posting tutorials, are among the most popular. Her Instagram feed features videos and posts of her experimenting with various looks, makeup tips and shoutouts to celebrities she’s collaborated with.

Zoë Sugg (subscribers: 9.3 million)

Sugg has been an influencer for just over a decade, during which time she also launched her own brand, Zoella. The brand’s Instagram account, which has around 1.1 million followers, features a variety of posts on makeup, women’s issues, food and fashion. Sugg’s personal Instagram account is like a diary in which she recounts her life.

Manny Gutierrez (subscribers: 4 million)

Unlike many other beauty influencers, Gutierrez, also known as Manny Mua on social media, started his influencer career on Instagram and only later expanded to YouTube. He is one of the most popular male influencers on social media. Gutierrez’s influence in the beauty industry led him to become Maybelline’s first male ambassador. On his feed, he shares makeup tips, beauty challenges and product reviews, but his fans also appreciate his sense of humor. Follow him for his glamorous looks and fun video mixes.

Shayla Mitchell (subscribers: 2.8 million)

Mitchell, a pioneer for people of color in the world of beauty influencers, uses her Instagram account to share everything she knows and does in the worlds of beauty, fashion and makeup. Every beauty post she shares exudes an undeniable sense of glitz. Her longer makeup tutorials are available on YouTube.

Nabela Noor (subscribers: 2.2 million)

Noor is a Bangladeshi-American who is leading a revolutionary shift in preconceived notions of beauty. Noor’s Instagram account contains both beauty secrets and important posts about her advocacy.

Thuy Le (subscribers: 1.8 million)

Thuy Le started her career as a beauty influencer on Instagram while working part-time at MAC Cosmetics and as a freelance makeup artist. As her following grew, the London-based influencer started producing YouTube content.

Kiitan Akinniranye (subscribers: 785,000)

Kiitan, who was born in Nigeria, is now a Los Angeles-based beauty, travel and fashion blogger. It was on her blog that she first became known as an influencer. Her candid discussions of her hair, skin, and personal fears have drawn readers in. Kittan has quickly established herself as a major figure among beauty influencers. Kiitan’s Instagram account features posts about her makeup routine, hair tips, and fashion tips. (IANS)

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