Discover these eco-responsible beauty brands

– Advertisement –

New Delhi – It’s good for you, but is it good for Mother Earth? The next time you do your makeup, think about how your makeup affects the earth and the environment. There are a host of brands to choose from that are committed to reducing waste, using certified vegan ingredients and sustainability.

We may not realize it, but the products we seek out every day – whether it’s food, beauty products or other necessities – can make a huge difference in how we choose to live sustainably. It all starts and ends with being aware of the choices we make and the intentionality with which we make those choices.

Megha Asher, COO and co-founder of Juicy Chemistry shares some beauty tips that can help you go green:

. Check Ingredients – Ingredients like microplastics pose a huge risk to the environment. Microplastics can be found in some cleansers and scrubs.

.Look for certifications – Certifications prove whether a brand lives up to its word or not. Additionally, certifications such as ECOCERT COSMOS have strict ethical and environmental standards so you know your products are being made consciously and ethically.

. Look for environmentally friendly packaging – Product packaging makes a significant difference in waste generation. Ask yourself: how minimally packaged is the product? What material is the outer packaging made of?

. Ditch disposable wipes and cotton pads – Buy reusable, washable towels such as cotton gloves and washcloths that can be washed and reused over and over again. It is economical and durable.

. Use eco-friendly tools – Instead of using plastic combs and toothbrushes, opt for wood-based versions.

. Follow a Simple Routine – You don’t need to overdo it with multiple serums and creams. A simple cleanser, toner, serum and moisturizer routine is enough to maintain healthy skin. Less is more. Paying attention is essential to avoid waste.

. Recycle/Recycle Your Empties – After you’re done using your products, don’t just throw the empties in the trash. Check the ways to recycle the products. You can also contact brands that offer a recycling program. Likewise, there are many ways to recycle a container. Do you have an empty glass jar? Fill it with dried fruits/accessories, make decorative pieces, etc.

Check out our clean beauty brands curation for your next makeup look:

India Beauty Juice

Eco-friendly beauty, which was once a niche category, is now experiencing a major moment in the spotlight. And fame won’t be fleeting – it’s no longer a buzzword, but a necessity of the hour. With the elimination of animal testing, toxic chemicals and unethical sourcing, a growing number of eco-warriors are implementing sustainable manufacturing practices that are safe not only for your skin but also for the environment.

Juice Beauty, uses vegan certification and the ingredients are gentle on coral reefs and wildlife as the brand does not use synthetic dyes, fragrances or chemical sunscreens. Their no-nasty policy ensures that their products are free from sulfates, phthalates, parabens, and other ingredients that can irritate or damage your skin, as well as harm marine life. The entire product line is produced sustainably, ethically and without animals.

Juice Beauty is Leaping Bunny Certified; PETA Compliant and recipient of PETA’s Courage in Commerce Award; and certified vegan by the American Vegetarian Association.

Botanical Quench

All Quench products are free of sulfates, parabens, phthalates and alcohol, they are 100% vegetarian and cruelty free. Their revolutionary Korean skincare product line is powered by effective natural ingredients such as Korean ginseng, cica, lotus root, grapefruit and cherry blossom extracts, creating perfect recipes for happy skin. , healthy and radiant. These intensely nourishing and refreshing formulas target, heal and prevent skin concerns like acne, blemishes, oil control, open pores, dull and uneven skin and only promise you a smoother, hydrated and brighter complexion. healthier appearance.

Big little things by L’Occitane India

Big Little Things is L’Occitane, India’s first recycling program that aims to mobilize more people to make a big impact on the environment with the little things. As part of their efforts to reduce waste engagement, they believe recycling will keep nature pollution-free and help achieve a circular economy where every material can have a second life. In partnership with a social enterprise, Saahas Zero Waste, you can now recycle your empties at select shops across India!

Forest Essentials

For Forest Essentials, sustainability is a mindset and an ongoing process rather than a single activity or event. Since the brand’s inception, sustainability has been at the heart of everything and the brand has continually thought about the entire product cycle – sourcing natural ingredients from responsible and local farmers, designing manufacturing facilities eco-friendly, artisanal techniques and small-batch production processes, bottling our formulations in eco-friendly, recyclable and reusable packaging, and decreasing the use of single-use plastics throughout operations.

. Sustainability in “Eco Packaging, labeling” – Outer packaging of biodegradable cartons made of FSC certified paper.

. Sustainability in “Manufacturing” – Converted manufacturing facilities to advance sustainable practices in the foothills of the Himalayas. Electricity is generated by solar panels mounted on the roofs of the Lodsi workshop. Such a roof avoids the potential land use and environmental issues that can follow with ground-mounted solar panels.

. Sustainability in “Ethical Sourcing” – From our organically grown cold pressed oils to raw, unprocessed cane sugar to pure steam distilled essential oils, everything is made the traditional way in ancient, according to Ayurvedic principles and, as far as possible, by hand.

. Sustainability in “certifications” – Eco-labeling is a crucial step in private sector regulation, and third-party labels are generally more reliable than self-certified industry labels.

The brand also follows sustainability practices for their ‘Product and Supply Chain’, ‘Working Culture’ and ‘Project Paathshala’.

MAC Cosmetics

MAC Cosmetics reinforces its commitment to the planet by building on its pioneering Back to MAC program. Green is the new MAC black. MAC Cosmetics is reinforcing its commitment to reducing the environmental impact of its cosmetics packaging by helping to breathe new life into voids through its Back-To MAC take-back program in India. MAC accepts returns of its primary packaging through the Back to MAC program as part of its commitment to the environment. By returning six containers of MAC primary packaging to a MAC counter, you will receive a free MAC lipstick of your choice as a thank you.

The Body Shop Plastic for change initiative

In 2019, The Body Shop launched the world’s first fair trade community plastic packaging by sourcing recyclable plastic waste from communities of waste pickers in Bengaluru, India. They have applied 4 decades of community fair trade expertise to create sustainable packaging.

At the heart of this project is the belief that simply reducing the plastic we use is not enough – we need to see the plastic waste that already exists as a valuable resource that can and is the livelihood of some of the people the poorest in the world. world. Working with our community fair trade partner Plastics For Change (PFC), The Body Shop sources recyclable plastic waste from waste pickers and recycles that plastic to create product packaging.

In 2019 alone, they purchased 250 tons of Fair Trade recycled plastic through this initiative and used it in almost three million 250ml hair care bottles. In 2019 they purchased 250 tons of recyclable plastic and by the end of 2021 they aim to purchase over 900 tons of recycled plastic from community trade.


Azafran’s plant-based, organic and non-toxic D’fend SPF 30 sunscreen is all you need for complete daily protection against the sun’s harmful rays. Its unique water-based formula is light and rich in minerals like calcium, iron and magnesium which protects your skin while nourishing it without feeling sticky or greasy. This broad-spectrum SPF 30 sunscreen not only protects your delicate skin from the sun’s UVA and UVB rays, but also prevents premature aging, seasonal pollution, pigmentation, sunburn, unseemly tans and fine lines during sun exposure. regular use. In addition, its gentle formula is non-comedogenic (hypoallergenic), resistant to perspiration, water and does not leave a white plaster, which makes it suitable for all skin types, sensitive skin, men and children.

Sublime Life

Discover soothing treatments for your body to dispel your worries and help you relax and unwind in style. Faith in Nature Grapefruit & Orange Shower Gel is exactly the aromatic bliss you need at the end of a long day. A healthy concoction of tangy grapefruit and energizing orange essential oils, leaves skin feeling soft and energized. The icing on the cake is that it works as a bath gel as well as a bubble bath!

Amala Earth

Amala Earth is a unique marketplace that empowers consumers to make conscious choices with over 15,000 products under its umbrella. He places great importance on a values-based community of like-minded individuals. The way forward is to evolve as a collective movement that will drive the transformation of consumer behavior by providing alternative solutions for an environmentally friendly lifestyle. The platform cherishes the authenticity of locally made products that are conscious alternatives to use at home and around us. At Amala Earth, responsible choices are supported and transformation is embraced. (IANS)